About Lori


Lori Joyce is a mother of two and a business owner. Lori co-founded Cupcakes, a Vancouver-based bakery franchise, with her best friend Heather White in 2002.

Lori and Heather’s Cupcakes venture was documented in the hit reality television show, “The Cupcake Girls”. Today, Cupcakes has ten bakery locations across Canada.

In expanding the Cupcakes business, Lori recognized the need to pair cupcakes with other products, and the evolution of Betterwith Ice Cream began. “Everyone knows that cupcakes are better with ice cream,” she says.

Yet, Lori wanted to create an ice cream that was better than everything else: a premium ice cream using only the highest-quality sourced ingredients, farm-fresh traceable milk, and no preservatives. More importantly, Lori wanted to connect today’s consumer to the source of their food.

“Indulgences should never be compromised. If you’re going to have ice cream, it should be the richest, creamiest, and most irrationally delicious ice cream you’ve ever enjoyed. And it should taste as good as it makes you feel,” she says. “This is why I created Betterwith Ice Cream. It’s honestly the best I’ve ever had. I can’t wait for you to try it too.”


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