Betterwith Ice Cream in Canadian Grocer


Lori Joyce received a chilly response when she pitched a national grocery chain her idea for a premium, high-fat ice cream made with traceable cream and zero preservatives.

“When I first met with them, they said, ‘What makes you think you can go up against someone like Nestlé? They own the category and they’ll bleed you dry with the marketing dollars they’re going to put into it,’” she recalls.

See what Co-Founder and CEO, Lori’s response was and read the full article here.

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